POCHAMPALLY IKAT, TELANGANA - REGISTERED UNDER G.I.ACT INDIA
Pochampally and the cluster of many villages in Yadadri-Bhuvanagiri district of Telangana are renowned for world-famous Ikat designs and dress materials. Here the threads and colours created by skillful weavers are used in the process of making beautiful sarees and dress materials. Popularly called as the Ikat or Tie and Dye weave, the uniqueness of Pochampally fabric lies in the transfer of design and colouring onto warp, for weaving them deftly together.
Pochampally village has made it to UNESCO tentative list of world heritage sites under the ""iconic saree weaving clusters of India"". The weaving here is carried out in Pochampally, Sripuram, Chuigottala, Koyalgudam, Chowtuppal and Galteppala and other villages that are situated closeby. Pochampally represents a prestigious weaving tradition of Telangana. The fabric is marketed today through a cooperative society, other related organizations as well as the master weavers and the business houses which are located in Pochampally.
Pochampally saree also received Intellectual Property Rights Protection or Geographical Indication (GI) status in the year 2005. Pochampally Ikat is a registered property of the Pochampally Handloom Weavers Cooperative Society Ltd & the Pochampally Handloom Tie & Dye Silk Sarees Manufacturers Association. The Pochampally Handloom Weavers’ Co-Operative Society Ltd. was established in 1955 and it has a turnover of more than 2.5 crores per annum currently. The associations markets and sells their products all over India and in the process it has also received few awards and rewards as well. The Pochampally Ikat sarees command a very good market in India and overseas as the weavers also make use of modern synthetic colours for creating exclusive designs, considered typical of the Indian saree tradition. In fact, the air hostesses of Indian government's official air carrier, Air India wear specially created Pochampally silk sarees.