Miskaryan heritage

My name is Tsovinar Miskaryan. I was born on September 1, 1969, in the village of Archis, Tavush region, RA. I graduated from ASUE. I am an economist by profession and have many years of work experience in the public and private sectors. I consider myself a creative business person. The time came when creativity had to be added to the idea of creating a business, completing it, having your own business, and developing it. 2004 on May 14, I founded MISMA LLC. I am the founding director of the company. Over the years, I have had a great desire to create my own Armenian product that would be different from similar products on the market. Dedicated to its 15th anniversary on May 14, 2019, MISMA launched a new project called THE MOST ARMENIAN, which aims to promote the recognition and dissemination of unique samples of old Armenian rug ornaments. MISMA company, combining the old and the new, created the Miskaryan heritage brand and provided a beautiful Armenian product that became a part of the interior. Embroidery is done with modern digital embroidery equipment and programs, through which the old Armenian rug ornaments get a new breath and are delivered to the modern, capricious consumer of the 21st century. Our main product is pillows embroidered with old Armenian rug ornaments. I have obtained an industrial design patent for 15 types of products, such as embroidered pillows, and I have decided to transfer the right to use the patent to MISMA LLC. Also, we offer embroidered tablecloths, napkins, bags, souvenirs, accessories, belts, toys, and t-shirts. Especially embroidered pillows of the Miskaryan heritage brand were pleasantly accepted in Armenia, Diaspora, and abroad by foreigners. We also have kid, decorative, festive, and personalized products. We joined the great family of the Enterprise Europe Network through Enterprise Armenia in 2021-2022. Also, we are very proud that we took part in EXPO DUBAI 2020 for six months and still are getting good feedback and partnership offers. The main part of the strategy of our company is to export our product. We have already started exporting to the USA through our partner BuyArmenian Inc.