MARKET OF REFERENCE
Age: A diverse general public representative of all ages.
Between 18 and 24 years
Between 25 and 34 years
Between 35 and 44 years
Between 45 and 54 years
Between 55 and over
Visitors of the fair are predominantly from north-west Italy and more than half are from Milan
TIME SPENT AT THE FAIR
Visitors plan their trip to the fair well in advance (more than 40% do so a month before) and return on multiple occasions during the exhibition.
Artigiano in Fiera visitor profiles are extremely diverse: an important role is played by the middle class (office workers, teachers, labourers, students, housewives and pensioners) and persons with a high spending capacity (business people and executives).
Participation by such a broad segment of the population allows enterprises to select the market they wish to target.
More than half of visitors spend more than 100 Euros at the fair.
Up to € 40
€ 250-500 and over